This session will explore two dimensions of modern endpoint strategy: AI for Diagnostics, Optimization & Security and Security for AI. The first part will focus on how AI-driven analytics and automation can monitor, diagnose, secure, and continuously optimize devices at scale—reducing incidents, improving digital employee experience, and giving IT and security teams deeper, actionable visibility. The second part will cover how to protect generative AI and LLM-based applications from prompt attacks, data leakage, misuse and how to enforce safe adoption of AI tools in the enterprise without worrying about Shadow AI, Data Privacy and Regulatory risks.