Emily Ketchen, Lenovo's Chief Marketing Officer and Vice President for the Intelligent Devices Group (IDG) and International Sales Organization (ISO), leads a global team developing and driving marketing campaigns, overseeing brand marketing, customer insights and creative direction across all business segments in IDG. Emily is accountable in defining the IDG marketing strategy with key focus on growing the Lenovo brand and driving expansion worldwide. Emily also drives marketing and growth across ISO markets including Europe, Middle East, and Africa (EMEA); Asia Pacific; North America; Latin America; and China.

Prior to joining Lenovo, Ketchen held several senior marketing roles, including Head of Marketing, HP Americas for Personal Systems and Marketing Services where Emily held responsibility creating end-to-end marketing programs including marketing strategy and execution spanning Consumer, Commercial, Public Sector and Marketing Services. A versatile senior leader, Emily was tapped to create and lead the global omnichannel go-to-market team. Prior positions at HP include Regional Head of Marketing Services and Personal Systems Marketing for Asia Pacific/Japan, where Emily was based in Singapore and VP of Worldwide Integrated Marketing and Communications.

Over the course of Emily's 30+ year marketing career, she has held senior roles at Publicis & Hal Riney; Grey San Francisco; Dell; Poppe Tyson/Bozell Advertising; Falcon Cable TV, and Iberia Airlines of Spain. Emily, who is fluent in Spanish and French, holds a degree in International Relations from Pitzer College, part of the Claremont Colleges, and studied at the University of Paris, Sorbonne and IEP while pursuing her undergraduate degree. She resides in San Francisco with her husband and their two children.

Raja Rajamannar is a senior fellow at Mastercard, serving as a true brand ambassador following an extraordinary 12-year tenure as chief marketing and communications officer of the company. During his time leading the company's integrated marketing and communications function, Raja transformed Mastercard into one of the fastest-growing brands in the world. He evolved the iconic Priceless campaign into a truly experiential, multisensory platform, infusing emerging technologies and advanced data analytics, while pioneering new standards in inclusive design.

Raja's leadership propelled Mastercard to one of BrandZ's most valuable global brands and the world's No. 1 audio brand for five consecutive years, and garnered accolades from Disability:IN, Fast Company, Cannes Lions, and other prestigious organizations. This transformative body of work has been developed into formal case studies at both Harvard Business School and the Yale School of Management. Raja has deep business management experience, leading large, revenue-driving organizations throughout his career. This has provided a critical foundation for ensuring marketing serves as a force multiplier for growth. His prior roles include founding president of the healthcare business at Mastercard, chief transformation officer at health insurance firm Elevance (formerly Anthem), and chief innovation and marketing officer at Humana. He also held senior leadership roles at Unilever and Citibank, including chairman and CEO of Diners Club North America.

Raja serves on the board of PPL Corporation (NYSE: PPL), a U.S. Fortune 500 company, and on the board of Bon Secours Mercy Health, one of the largest healthcare systems in the United States, with operations also in Ireland and the Philippines. He is a senior advisor to the private equity firm Cornell Capital. He also serves on the Advisory Team of the McLaren Formula 1 team. He additionally serves on the boards of the Association of National Advertisers, the Ad Council, and the New York City Ballet.