As the Channel Chief for Lenovo Canada, Craig brings a wealth of experience in IT solutions and robust leadership skills to support the Canadian market. Craig has played a key role in shaping Lenovo Canada's channel sales strategy, driving the company’s overall growth, and strengthening relationships within the Canadian partner ecosystem.

Under his leadership, Lenovo Canada earned six awards at the 2024 Canada Reseller Choice Awards, including the esteemed Vendor of the Year award, showcasing the hard work and dedication of the entire Lenovo Canada Channel Team. Craig holds a Bachelor of Business Administration from Simon Fraser University in Vancouver, Canada.

He is an active board member of Developing World Connections and volunteers with several charitable organizations. Outside of work, Craig enjoys traveling with his wife, Sheena, and their three daughters, Emily, Ava, and Camryn. He’s also an avid sports fan and enjoys attending live theatre and concerts.